Brand Profile

Established in London since 1851, Aquascutum always maintains its renowned British tailoring, distinctive fabrics in the check pattern and chic style. The distinctive name ¡§Aquascutum¡¨ originated from two Latin words ¡§Aqua¡¨ and ¡§Scutum¡¨ meaning ¡§Water-shield¡¨. In early 19th Century, Aquascutum was famous for its innovative water-repellent coast and sophisticated men¡¦s and women¡¦s collections in England. The brand found itself in the front line in battles during the First and the Second World Wars. With its distinctive technical achievements, Aquascutum was granted the Royal Warrant for decades and was also chosen as the tailor shop by the Royal Family. Aquascutum is always a popular brand among celebrities, well known ladies and gentlemen worldwide.

Innovation is the key to the success of Aquascutum. The continued pursuit for quality and timeless elegance is the hallmark of the brand. Lately, a youthful approach has been added to the design which brings an energetic and refreshing look to the brand. The British Aquascutum headquarter is located at number 100 of Regent Street of Mayfair. Aquascutum¡¦s overseas business covers Europe, Australia, the United States, Canada and the Far East.

Since 1998, YGM has been appointed as the licensee, authorised manufacturer and sole distributor for the Greater China, Singapore and Malaysia markets. Aquascutum is positioned as an upmarket brand and targets to entrepreneurs, professionals and executives. At present, Aquascutum has over 140 retail outlets in Hong Kong, Macau, Taiwan and China, including those second & third tier cities.