Established in London since 1851, Aquascutum always maintains its renowned British tailoring, distinctive fabrics in the house check pattern and elegant chic style. As the pioneer of the classic Trench Coat, the distinctive name ‘Aquascutum’ originated from two Latin words ‘Aqua’ and ‘Scutum’ meaning ‘Water-shield’. In early 19th Century, Aquascutum was famous for its innovative water-repellent coat and sophisticated men’s and women’s collections in England. The brand found itself in the front line in battles during the First and the Second World Wars. With its distinctive technical achievements, Aquascutum was granted the Royal Warrant for decades and was also chosen as the tailor shop by the Royal Family. Aquascutum is always a popular brand among celebrities, well known ladies and gentlemen worldwide. Innovation is the key to the success of Aquascutum. The continued pursuit for quality and timeless elegance is the hallmark of the brand. Lately, rejuvenation has been added to the design, which brings an energetic and refreshing look to the brand. The British Aquascutum headquarter is located at number 100 of Regent Street of Mayfair. Aquascutum’s overseas business covers Europe, Australia, the United States, Canada and the Far East. Since 1998, YGM has been appointed as the master licensee, authorized manufacturer and sole distributor for the Greater China, Singapore and Malaysia markets. In 2009, YGM successfully acquired the exclusive and absolute intellectual property rights of Aquascutum in most of the Asian territories. This acquisition is another milestone in YGM’s continuing expansion into the international up-market fashion market. With this acquisition, YGM plans to aggressively expand its presence of Aquascutum sales distributions in the Asian region including Japan, China, Hong Kong, Macau, Taiwan, Korea, India, Singapore, Malaysia, Thailand, Indonesia, Philippines, Brunei, Australia, New Zealand, and the rest of the other high potential countries in our area. It is YGM Trading's long term strategy to continue Aquascutum's successful position as a prestigious, classic European label with a flair of high fashion.