Ashworth was established in California of U.S.A. in 1987. It markets a full line of quality men’s & women’s golf apparel and casual merchandises, including the weather system collection for golfers. According to the Darrell Survey, U.S.A., Ashworth has been ranked No.1 for eleven years in a row for golf shirt usage. YGM Trading has been distributing Ashworth products since 1998. The retail network covers the Greater China region, with over 50 outlets in major cities including Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, Chengdu, Kunming, Xian and Shenyang. Ashworth also has retail stores in Taiwan and Thailand. Ashworth is well received among golf-players and aims to be the leader in the golf apparel industry. Recently, Ashworth has extended the brand to other areas with the designs for the contemporary and casual lifestyle concept. The brand has also introduced Junior Collections to provide customers with a wider variety of choices. Ashworth's high standard of service was recognized by achieving the “Service Retailer of the Year in Fashion & Accessories – Sports & Outdoor Products of Mystery Shopper’s Programme” organized by the Hong Kong Retail Management Association in years of 2005 and 2007. Besides, it was received “The Best Golf Awards – Best Golf Apparel (Men)” by “Golf Digest” magazine in 2001 to 2007 for four times and was selected as “My Favourite Men’s Apparel” by “China Golf” magazine in years 2002 – 2005.