ASHWORTH FW18 - Redefining Active Chic by Mixing Classic Style with Enigmatic Allure

ASHWORTH Presents FW18 Men’s and Women’s Collections

Redefining Active Chic by Mixing Classic Style with Enigmatic Allure


ASHWORTH, the trendsetting luxury golf and fashion label, reveals its sophisticated taste and creativity once again in FW18 by juxtaposing a retro vibe, dark allure, and inspirations from the mysterious ocean and forest. Interpreting the themes of RETRO GOLF, DARK WONDER, WOODLAND WONDER and HUMAN NATURE, the new wardrobe features a fresh take on distinctive patterns, including polka dot, star night and hidden peacock, as well as a wide array of seasonal hues, offering endless mix-and-match possibilities to showcase your personality.



The line that focuses on both exceptional performance and timeless style is re-imagined in a brand-new way: RETRO GOLF for golf aficionados, and DARK WONDER for active fashionistas who want to stay cool on and off the course.


ASHWORTH believes that only truly timeless style can stand the test of time. This season, RETRO GOLF reinterprets classic polo shirts, sleeveless jackets, trousers and skirts in a modern way. Slim-fit silhouettes in pink, sky, midnight blue and colourful space dye will shine the spotlight on energetic golfers. The house also shows its attention to details and creativity as golf ball-inspired polka dots reflect a youthful and playful spirit. Breathable, lightweight and water repellent, the new Alpha Insulation fabric is an elastic knitted material that allows maximum flexibility and performance. Meanwhile, the 100% polyester sport jackets redefine athletic look with advanced tight knitting and structural construction.


When darkness falls, the active crowd in chic streetwear show their edgy and cool style. The DARK WONDER collection in mesmerizing hues of ocean, red and navy catches all eyes in the dark with dazzling spotlight and star night patterns, and an impressive range of innovative details, such as laser-cut welding pocket, new logo trims, two-tone zipper, high-density logo and silicon badge. On top of the comfortable and light-weight Ponte de Roma, the warm and resilient quilting and wool/nylon with wicker-weaving pattern further highlights the figure-flattering silhouette and meet the needs of different sports.



Adventurous trend-setters always yearn for an escape from the city and an expedition into the wondrous jungle. ASHWORTH leads us to the magical woodland with a nature-inspired palette, ranging from flamboyant coral and maroon, to the glamorous peacock and forest colours. Long and short sleeve polo shirts, jackets and linings are adorned with elegant hidden peacock motifs among the floral print, while exquisite hand crochet collar and trim create a romantic mood. A wonderful range of casual sweatshirts for him and her are further elevated by colour-blocking design, completing the coordinated and stylish looks of modern couples.



Deep and unfathomable, the vast ocean always captures our imagination. The new season brings with it a collection of nautical themed casual looks to celebrate the underwater world. The beacon-inspired palette, including flame, violet and navy, further echoes the ocean theme through the chunky knitted hems and collars of polo shirts and jackets, while intricate pressed flower patterns exude a natural vibe. Inspired by ropes and corsets, the lace-up detail gives the look an unexpected twist and resonates with the retro theme. A highlight of the season, the sleek and versatile baby corduroy culottes will go perfectly with both casual and formal looks.


Combining sporty and chic styles, the new ASHWORTH men’s and women’s collections can be easily mixed and matched to accentuate your effortless charm and individuality.